Stuart’s film looks at different types of support the Ben Fund offers; from one off financial support for adaptations and help with mobility, to financial advice and ongoing monthly payments to help while Stuart is unable to work.
Stuart talks about how the financial support has brought him and Jade closer together, and improved his mental wellbeing. Jade, Stuart’s wife, also shares how the support has helped them both and brings the family member perspective into the film.
The marketing campaign and film is being rolled out on social media from 11th May using the hashtags #Take10, #StuartsFilm and #ICEBenFund. A number of short trailers will be used to encourage viewing of the film, which is almost 10 minutes long.
“The film trailers will speak to different audiences and drive film views, at a time when more people are seeking out support on social channels” said Samantha Payne, Marketing Manager. "We have branded the campaign “Take10” to prepare audiences for a 10 minute watch. So, grab a cup of tea, sit down and hear from Stuart about how we have helped, and just what an impact the support has had on both his life, and his wife’s."